My Home. My Business. My Bank.

Member FDIC

Colorado banker gets the job done

Rebecca Diaz is not a perfectionist. “There’s this expression: GETMO. Good enough to move on,” Diaz explained. “Sometimes you need that philosophy in your life.”

Diaz is acutely aware of women’s tendency to abstain from a job application because every prerequisite wasn’t met to a tee. She knows and has admired women who will stay up all night on a project fine-tuned to perfection. Early in her career, she was used to being the fixer and first responder to any dilemma, big or small. But with experience and working with women along the way, she learned how to run with the big dogs, though her golf skills are still lacking.

Diaz is one of several bankers being honored as a 2020 “Outstanding Woman in Banking” by BankBeat magazine.

After she graduated from Colorado State University in 2008, Diaz hopped around the feeble job market doing odd jobs (like managing a restaurant and being a personal assistant), until she found herself as a bank teller at a large national bank.

“They started me as far down the totem pole as possible,” she said. “I didn’t even get face-to-face customer interaction.”

But promotions were quick to follow. She weaved through mortgage administration and banking, learning about the products and lending and credit along the way. Though she moved up to become an assistant manager at one of the largest banks operating in southern Colorado, the work culture, which she described as toxic, led her to quit and shift to a community bank.

She took a leap of faith and a big demotion, landing at the Pueblo, Colo., branch of Legacy Bank in 2013 as a loan processor, where she expected to remain for the rest of her career. “But the stars lined up and opportunities kept coming in.” She was promoted to a banking officer a year later, and became vice president at the Wiley-based bank in 2018.

Aside from taking more chances, Diaz would tell her younger self and other young professional women to negotiate on their own behalf — whether it be salary, benefits or simply standing up for oneself. “No one else is going to do it for you,” she said. “Most women will just take what is offered to them.”

Early in her career is also when Diaz witnessed and worked with powerful women. “Seeing how determined they were and how hardworking they were — it made me want to strive to be like them.”

And these women double as some of her closest friends. Cassie Hart, Michelle Gardner, LaShawnda Padilla and Crystal Faricy, stand beside her on the Junior League of Pueblo, where she served as treasurer for three years, was the secretary of the board for two, and this year, she qualifies for tenure. The organization encourages women to get out of their comfort zones and make connections, which is a philosophy Diaz continues to apply.

Diaz has been at Legacy since 2013, and this was the first year she was invited to the bank’s golf tournament. “To be seen and to have those conversations outside of the office is so important,” she said.

Diaz was also the first woman the $418 million bank sent to the Graduate School of Banking at Colorado-Boulder, where her term paper landed her at the top of her graduating class — and infiltrated the bank’s culture.

The term paper was on corporate culture and, instead of using the traditional small sample size, Diaz reached out to her own bank’s employees — from the board room to each of its seven branches — to assess its culture at every level. She ultimately submitted the report to Legacy’s board of directors. “It was neat to have a paper that was actually impactful,” she said.

“I learned that culture really does have to start at the top, and it has to be talked about often,” Diaz said. “It has to be led by example.” She also found that when an organization has short and long-term goals, unity and integrity are what get the needle moving.

These values are also what tie Diaz to the Pueblo community. As a member of the Latino Chamber of Commerce, she was named as one of the community’s Top 40 under 40 in 2018. “There are so many young people, especially in Pueblo, who contribute so much,” Diaz said.

Diaz is especially passionate about small business support in the community. Last summer, a client of hers wanted to open a food truck that sells macaroni and cheese.

“It seemed so out of left field,” she said. “We looked at the numbers and it wasn’t making real sense.”

Diaz worked with the customer to make a plan and bring in alternative sources of collateral. Now, the mac and cheese truck is in business on the weekends, “and she sells out every single time,” Diaz said. “And that was the start to changing her life.”

And in the long run, Diaz said the asset with the highest return has been her community involvement.

“I don’t think that people should volunteer or give back with the expectation that they’re going to get anything in return, but that tends to be what happens,” she said. “You get out there and you’re doing what’s important to you and the community. You get to know great people, and it just helps you along your path.”

Come & Visit Rebecca Diaz at the Legacy Bank University Park Location in Pueblo, CO.

Article Originally Published from BankBeat.  You can find the article here.

This is the third story in a series of articles about selling a business during the pandemic. The first story discussed the value of improving markets for business sales and the second focused on the financial information buyers will want to review.

This article will review other types of information potential buyers will request or a seller might wish buyers be made aware of to increase the value of the transaction. The influence of some of these items may well be reflected in the financial statements, but much of it has to do with fundamental aspects of a business’s operation.

At the beginning of sales negotiations, even before financial statements are shared, sellers should consider having buyers sign a non-disclosure agreement (NDA) which is a legal contract that describes the confidential information a seller is asked to or wants to disclose to a potential buyer and its advisers but which cannot be shared with others outside the transaction. “Some of these details may relate to expenses a buyer might incur,” notes Mark Dunsmoor senior vice president of Legacy Bank “while others relate to revenue opportunities.”

The expense side includes costs currently incurred by the seller. While a new owner may eventually switch providers for some of these products or services, the categories of expenses required to operate the business will most likely remain the same. “Expenses might include mortgages or lease agreements for buildings and property occupied or used by the seller, as well as, leases for or amounts due on equipment or machinery used in the business,” adds Dunsmoor.

“Insurance policies covering property, vehicles and equipment fall into this expense category, as well as, professional liability insurance, workman’s compensation and product liability,” remarks Dunsmoor. Other typical expenses most sellers may disclose include employee-related expenses such as salaries, health insurance, retirement plans and perhaps employment agreements with certain individuals.

“In this day and age, it may be important to have ‘work from home’ arrangements disclosed that highlight fees the company incurs for crucial communications technology that facilitate emerging remote work lifestyles,” adds Dunsmoor. Some, but not all, of these costs may be based on contractual arrangements, the details of which should be shared. There are also other operating expenses such as utility costs, building and equipment maintenance as well as federal, state and local permits and licensees that might be required to operate the business.

If the company has union employees, the union agreement is an important element to consider. The buyer must also be made aware of any pending legal action against the seller.

“Potential buyers will wish to review files documenting the selling firm’s formal business status including bylaws, resolutions, operating agreement and stock ownership if this is relevant. This will confirm the seller’s ownership and its authorization to sell,” explains Dunsmoor.

In addition to expenses, sellers may have information to share related to its revenue stream. This could include a list of current customers and the amount of revenue they represent featuring a list of viable prospects and vendors or any long-term contracts that may effect the transition.

“Sellers who hold patents, have unfinished patent applications or operate with other trade secrets, which make its products or services unique in the market may be asked to share that documentation,” added Dunsmoor. “These types of documents can hold a high level of value to the right buyer.

Most business will have marketing programs that support the sale of its products and services such as advertising, trade association membership, trade show participation and public service/ community relations activities that are usually requested. While this category might be classified under expenses, it is directly related to the seller’s revenue generation and competitive advantages which together offer a high level perspective of daily expectations.

Mark Dunsmoor is a senior vice president of Legacy Bank with 40 years of banking expertise. Dunsmoor has been recognized as the Greater Pueblo Chamber of Commerce Charles W. Crews Business Leader of the Year and volunteers in many capacities including on the local hospital board.

Article feautured in the Pueblo Chieftain: Link to Article

Are you one of the 19% of U.S. cellphone holdouts who according to Pew Research doesn’t use a smart phone? Maybe you are a part of the 4% who still have no cellphone at all. No matter which category you fall in, you can still bank remotely through what is commonly referred to as online or internet banking. All you need is access to a computer.

In today’s busy society, many people who bank remotely use both services; online and mobile banking. Fifty-three percent of the people who responded to a recent BankChoice Monitor survey reported using their bank’s mobile app weekly and more than 88% of those individuals also reported logging into their bank’s online website during the same time period. Still, online banking doesn’t require a cellphone of any kind to give you remote access.

Today 71 percent of Americans have online bank accounts for good reason. “Online banking provides you an extremely convenient way to check your balances, transfer funds or pay bills at any time of the day,” says Mitch Brown, Pueblo West Branch President for Legacy Bank. “All of your past and current financial transactions are available for review including those pending. If you have more than one account, you can automatically transfer funds between them and when necessary you may be able to transfer funds from your bank to another bank.”

People who use online banking normally use a desktop or laptop computer to securely connect to their account portal on a bank’s website through the Internet. “Banks work hard to make their websites exceedingly secure understanding the sensitivity of personal financial information,” comments Brown. “From the moment you connect through the website, a variety of technology is in place to keep you safe and secure.”

Still, you have some obligation to help protect your information. Once you find your bank’s website online, secure internet based banking starts with a strong user name and password. Keep in mind, if you sign in from a different computer or if you have cleared your browser’s cookies, your bank may require an additional step to access your account.

Sometimes one-time security codes typically sent by the bank to a smart phone are required at time of log-in to help authenticate your identity. This step is called two-step verification. If this appeals to you, ask your bank if it can offer two-step verification every time you log in. You can also set up your own two-step verification through many of the major browsers. “If you do not own a cellphone, banks can use landlines, security questions, and phrases as supplemental ways to authenticate your identity. Be sure to state those needs when you setup your online account,” states Brown.

Mitch Brown is the branch president of Legacy Bank Pueblo West and has more than 16 years in banking and finance. Brown holds a master’s degree in business administration and is an active part of the Pueblo West community. His involvement includes Rotary Club Pueblo West and Young Life among others.

Article featured in the Pueblo Chieftain: Link to Article


Credit histories and credit reports are issued by businesses known as credit bureaus. The most prominent credit bureaus are Equifax, Experian, and TransUnion. They each gather information from a person’s bank(s), credit card issuers, automobile finance companies and public information resources such as property and court records. The three firms are independent from each other and rely on different sources for their reporting. Because the credit bureaus differ in sources to compile their reports, the content of one credit bureau’s report may not be identical to another.

Mark Dunsmoor, senior vice president of Legacy Bank suggests that people check their credit reports at all three credit reporting bureaus annually and immediately dispute any errors. “The FACT Act (Fair and Accurate Credit Transactions Act) stipulates that each legal U.S. resident is entitled to a free copy of his or her credit report from each credit reporting agency once every 12 months,” cited Dunsmoor. Since incorrect information on a report can negatively impact your credit score, a yearly checkup is a smart way to stay on top of your results.

Be clear however, that credit reports and credit scores are not the same thing. “Your credit score, often referred to as your FICO score, is a number calculated by a credit bureau as a measure of your creditworthiness,” comments Dunsmoor. “Credit score is determined by using a commonly accepted formula developed by Fair Isaac Corp. (FICO) and based on the credit information that the credit bureau has compiled.”

Scores range from 300 to 850. A score below 650 is often considered a problem while an excellent score is considered to be 750 or above.

Your FICO score may vary from one credit agency to another for several reasons. Reports may have been produced on different dates or the credit bureaus used different FICO scoring models. Some lenders provide information to all three major credit agencies while others do not. If you are seeking credit and your score differs greatly from one agency to another you should check into the basis of each score.

According to Dunsmoor, there are three steps you can take to maintain a positive credit report and FICO score or improve either if need be. “First, pay your bills on time including credit cards, loan payments, mortgage payments, and similar charges,” said Dunsmoor. “If you’re behind on any payments, bring them current as soon as possible. Late or missed payments appear as negative information on your credit report for seven years.”

Second, Dunsmoor says keep credit card balances small to maintain a low credit utilization ratio. “Credit ratio is calculated by adding all your credit card balances at any given time and dividing that amount by your total credit limit,” adds Dunsmoor. “For example, if you typically charge about $2,000 each month and your total credit limit across all your cards is $10,000, your utilization ratio is 20 percent. Lenders typically like to see low ratios of 30 percent or less. This does not mean you cannot use your full credit limit, it is just important to be cognizant of the balance at the end of the statement cycle to determine your credit utilization. ”

Finally, be mindful of the accounts you are opening and/or closing Canceling unused credit cards with no annual fees may increase your credit utilization ratio.

Mark Dunsmoor is a senior vice president at Legacy Bank and has 40 years of banking expertise. He has been recognized by Greater Pueblo Chamber of Commerce which presented him with the Charles W. Crews Business Leader of the Year.

Article featured in the Pueblo Chieftain: Link to Article